Category Archives: Formula

Whether tomorrow’s a Blue Monday or a Happy Monday it’s still only all about PR

By Dr Petra | Published: 17 January, 2010
You might be familiar with 'Blue Monday', but you might not know the whole story. Read on for a depressing tale of fake formula, unscrupulous PR, bad journalism and self promotion.
Posted in Formula | Comments closed

Celebrating this blog’s fifth birthday!

By Dr Petra | Published: 30 November, 2009
It's five years since I started blogging. So please put on a party hat, help yourself to some nibbles, and join me for a look back over the past half decade.
Also posted in 'sexpert', Academia, Activism and Open Access, Agony Aunt, Alternative relationships, BDSM, Bad science, Big Brother, Celebrity, Clitoris, Commercialisation, Contraception, Critical appraisal, Dating, Desire, Disability, Erectile Dysfunction, Ethics, Expert(s), Female Sexual Dysfunction, Flibanserin, Journalism, Magazines, Newspapers, Orgasm, PR, Penis, Petra, Politics, Predictions, Premature Ejaculation, Sex education, Sex positive, Sex tips/advice, Sexual dysfunction, Sexually transmitted infection(s), Surveys/questionnaires, Vagina, Viagra, self help | Comments closed

Drinks Company + PR Firm + Enthusiastic Undergraduate = Massive Hangover for Universities

By Dr Petra | Published: 8 November, 2009
PR companies are well known for using 'fake formula' to promote products, often involving academics to front them. Now it seems companies are getting students to do this job, which raises a lot of worries for universities that they may not be aware of.
Also posted in Academia, Bad science, Commercialisation, Critical appraisal, Ethics, Students, Surveys/questionnaires, Teachers | Comments closed