Drinks Company + PR Firm + Enthusiastic Undergraduate = Massive Hangover for Universities
8th November 2009
Dr Petra
PR companies are well known for using ‘fake formula’ to promote products, often involving academics to front them. Now it seems companies are getting students to do this job, which raises a lot of worries for universities that they may not be aware of.
Tweet.. and also for journalism students to complete interviews with people for their project work. Which makes the season somewhat…
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