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Do women like watching porn, do loads of men see hookers? Who can tell from this research.

July 26th, 2006

Dr Petra

Club International magazine clearly wants some attention. Today there’s a story in the papers suggesting 5 million UK women watch porn films with their ‘fellas’. It’s not clear how this 5 million figure was reached – I’m pretty sure they didn’t ask that many women. However the coverage doesn’t mention exactly how many were surveyed so we just have to guess.

The ‘research’ also showed that either men or women (it really wasn’t clear) spend £1billion annually on porn DVDs, videos, websites, phone downloads and magazines. Sex toy sales aren’t mentioned so it’s unclear if they fall under this £1billion mark or not.

64% of women said they viewed porn with their ‘fellas’ (according to reports in the tabloid press). 64% of what though we don’t know – it could have been a survey of 10, 100 or 1000 women. And it isn’t really clear if all those women watch porn with their ‘fellas’ or whether some viewers are lesbian and watch with a girlfriend.

40% of women said that porn spiced up their love lives. This was presented in coverage as on top of the 64% an additional 40% women felt porn added pleasure, but even with my dreadful maths skills I know that can’t be right. So presumably of the 64% who watched porn with a partner 40% said it spiced things up. Does this mean the remaining women just watched porn with a partner but didn’t feel it added any benefit? Your guess is as good as mine.

The press coverage went on to reveal that ‘19% said partners were shocked that they were into porn’. Now I’m getting a headache. Does that mean that 19% of women reported their partners were shocked about their porn use, or 19% of men?

Even more curious is that the magazine quite happily reported that 5% felt that porn had harmed their relationship – which if you’re trying to promote your porn mag isn’t exactly a finding you’d want to shout about.

The poll (which seems to have been run in the magazine on readers but again it isn’t clear) found that half of men preferred to view porn alone. So by their reckoning 50% of men prefer to view porn alone, but 64% of women are supposedly watching porn with their ‘fellas’. So does this mean there’s a group of men out there who are watching porn with a partner but wishing she wasn’t there? Are there countless women barging their way into a partner’s porn-viewing time?

Well who knows? You certainly can’t tell from these confusing percentages. What we do know is Club International definitely want publicity. Because only 19 days ago they were in the papers with another ‘sex survey’. That poll revealed that men spend £3.9 billion a year on the sex industry without their partners knowing. Now call me daft but in the survey today didn’t they claim that £1billion is spent annually on websites, satellite TV etc?

In the ‘survey’ coverage of the 7 July they also revealed that 1.5 million men regularly visit prostitutes too. Men apparently spend £1.3 billion on an average of three trips to a strip club per year.

It’s amazing men have any time or money left to do anything else!

These amazing findings came from a ‘survey’ of 3,000 men. Who they were, and how they were identified and surveyed isn’t declared. However these participants revealed 7% see a call girl around 4 times per year.
This is actually quite interesting since more robust sex research suggests more men than that (around 11% men) see prostitutes – although not always female ones. Even so, this is a dramatic decrease from Victorian times or even during the wars of the 20th Century when seeing sex workers was reportedly far higher.

I digress, back to Club International’s survey, which revealed more than a million men in the UK use separate bank accounts to fund their habit, but some also steal from their partner to fund their use of sex products and services.

It’s clearly a magazine on a publicity roll, but the mixed messages within these press releases make you wonder if they’re willing to get that coverage at any cost. After all with 5% women stating porn has harmed their relationship and men stealing from their partners to see sex workers it doesn’t paint a particularly positive view of the sex industry.

Apart from the fact that these surveys are rubbish even by your usual PR survey standards, this is a complete own goal in terms of coverage. Why would people want to buy a porn magazine that can’t actually find much good to say about porn?

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