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Phillips launches new range of intimate massagers

September 17th, 2008

Dr Petra

Over at Cory Silverberg’s place he’s got some very interesting news about electronics company Phillips’ foray into the world of sex toys.

This story is going to probably get more coverage over the coming months as the toys go on sale and are marketed more actively. We’ll see how the British public responds to the intimate massagers which aren’t cheap but are designed for use by couples to enhance their sex lives.

I can report that Phillips worked hard to canvass the views of professionals working in this area, as well as speaking to members of the public for their product development. As a mainstream electronics manufacturer they are likely to take some stick from the media over their plans for selling sex toys, but in comparison with other manufacturers and stockists they do appear to have gone about this whole process in a thoughtful and considered way.

The massagers may not be to everyone’s taste, but they definitely represent a different approach in design and marketing (although perhaps not as novel as the company might suggest). As Cory explains the good news for us is that if a major electronics company is getting involved with this market and are also seeking to sell their products within high street settings we are being sent a very clear message that products to enhance our sex lives are becoming less taboo and more accessible.

And that is very good news.

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