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Porn on the pod

January 7th, 2006

Dr Petra

“consumers can now watch pornography on airplanes, trains and in other public places” according to a press release a colleague’s just passed on to me.

iPorns™
is apparently the first website for downloadable adult entertainment. It launched yesterday and hosts a range of movies costing $1.99 to $12.99. A group who already make hard-core gonzo films and were behind the notorious ‘One night in Paris’ movie founded the company. The site will feature a range of films created by a number of porn producers.

So far the site, its products or services have yet to be evaluated. I’d imagine given one of the most searched terms for podcasts is ‘porn’ or ‘sex’ it’s going to do great business.

Although I think it needs to get it’s PR a little more on-message first.

According to the press release the company expects “consumers to download movies and watch them at their convenience while travelling, commuting to work and during their leisure time at home, in parks, beaches, and other public spaces….[and] in places other than the privacy of their bedroom”

But then it goes on to say “iPorns also provides immediate access to consumers who may be too embarrassed to shop in adult video stores”.

I can’t help thinking if your customers are too shy even to step into a video store for their erotic entertainment they may not exactly want to parade it with pride on public transport or in public places.

In other news, those who may want more old school print than digital entertainment may be pleased to know that a UK version of Hustler magazine has launched in the UK. Apparently it’ll offer a free porn DVD with every issue, although according to Press Gazette cynics may feel the magazine won’t be all that different from existing lads mags. Hustler claims it is something new as it will feature ‘thought provoking articles and comment’ – including a contribution from Noam Chomsky although I didn’t think your average Hustler reader was a Chomsky fan, or that Chomsky was a Hustler endorser.

It almost seems that Hustler’s trying to recreate the heyday of Playboy – suggesting a mix of porn, political comment and analysis of popular culture. And it’s particularly interesting it chooses to launch in this format in the UK at a time print porn magazines are under threat from the Internet.

Maybe Hustler UK has spotted a market gap we’ve all missed? Just don’t tell them or their readers about iporn.

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